Popular Nigerian musician, Flavour had been chosen by the largest brewing company in the country, “Nigerian Breweries Plc” as the brand eambassador for life continental beer.
The company had expressed their satisfaction and excitement in their choice of brand ambassador. They purposely choosed an igbo man in order to represent the brand very well because Life is considered to be a south east bear brand.
“We are excited to announce today, that Flavour has joined the Life Continental Beer family as brand ambassador. Flavour, who is known globally for his unique ability to sing fluently in Igbo language, strongly represents what the brand stands for,” said Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc., speaking at a press conference which was organised to unveil the partnership. He said:
“This partnership underscores the brand’s dedication to the Igbo values of industry, resourcefulness and enterprise – values which Flavour aptly embodies. Just as Life Continental Beer defines the Igbo in every consumer, Flavour exudes the aura which exemplifies the typical Igbo man.”the talented singer was full of smiles which broadly shows on face he expressed his excitement as the brand’s ambassador saying:
“For me, joining the Life Continental beer team feels like I have found my way back home. The brand has always been a symbol of the Igbo heritage. If you go anywhere and you hear Life Continental Beer, at once, the Igbo man and his entrepreneurial spirit comes to mind. I’m very proud to be associated with a beer I can finally call my own, a beer that pushes the frontiers of progress.” he proudly explained. The contract was signed at the Nigerian breweries plc corporate head office in Lagos. It is sheduled to run for two years and within this years, flavour will have to appear in Life continental beer advertising and marketing campaigns. Including featuring in the brands online assets and make other important appearances at events when necessary.
Life is strongly believed to be the typical igbo man beer, This has been known for decades as the leading beer drink in the south east of the country.
A big shout out to talented artist Flavour N’abania. He truly merits the honour.